ASIA PACIFIC TRAIL RUNNING CHAMPIONSHIPS 2024
In the six months leading up to the first-ever Asia Pacific Trail Running Championship, we partnered with ITRA to raise the profile of the event across Asia. The campaign helped establish Ulju, Korea as a recognized destination in the regional trail running scene, marking a strong debut for this landmark championship.
WHAT WE DID
WHAT WE DID
Making it easy for every team to tell the same story, in their own voice.
Developed a suite of customizable, template-based story kits designed for easy plug-and-play use by national teams and local organisers. These kits ensured consistent branding, messaging, and visual storytelling across all participating countries — making it simple for stakeholders to promote the event effectively on their own social channels.
Bringing the races to life with their own distinct visual identity.
We created branded content packages tailored to six different trail races, each with its own unique look and feel. From color palettes and typography to layout templates, every piece of content was crafted to reflect the local character and atmosphere of the individual events. This approach allowed for cohesive storytelling across the championship - building a stronger connection with local communities and participants.
Putting faces to the flag — and heart behind the race.
In the lead-up to the championship, we produced a series of reels, interviews, and stories that spotlighted individual runners and national teams. These runner-centered narratives gave audiences a deeper connection to the athletes - highlighting their training journeys, motivations, and personal stakes. By showcasing diverse voices and backgrounds, we transformed national representation into relatable, emotional storytelling that resonated with fans across the region and elevated the sense of anticipation ahead of race day.