HONG KONG 100 ULTRA MARATHON
The Hong Kong 100 Ultra Marathon opens the World Trail Majors with elite competition and a legendary 100km course of wild trails and ridge-line views. Lhane worked with HK100 to deliver real-time social content during the expo and all three races, capturing key moments and sharing the energy of the event with a global audience.
WHAT WE DID
WHAT WE DID
Building momentum before the first step.
Lhane created a dedicated week-long social media calendar leading into race weekend, designed to build excitement, inform participants, and spotlight key moments — including the expo, elite athlete arrivals, and course highlights. The content rollout ensured consistent engagement, kept the community informed, and amplified anticipation across all platforms in the crucial days before the race began.
Bringing sponsors into the spotlight.
We designed and scheduled dedicated posts to highlight event sponsors, seamlessly integrating branded content into the race weekend narrative. These posts were tailored to align with sponsor objectives and were strategically placed throughout the weekend to maximise visibility, engagement, and brand alignment - all while maintaining the event’s authentic tone and storytelling style.
Real-time storytelling from the trails.
Throughout all three race distances, Lhane produced live posts and stories directly from the course — capturing key moments, athlete highlights, and the raw emotion of race day as it unfolded. This on-the-ground coverage brought the energy of the event to life on social media, keeping followers engaged and informed in real time, and extending the reach of the race far beyond the trails.